I wear this fragrance to work and for formal occasions alike and frequently receive compliments and questions about what it is. What I like about it is the way it makes me think of the smell of campfire without smelling like a campfire, if that makes sense. It's spicy and rich and not very sweet, but it avoids smelling like any other cologne. Absolutely in love with this fragrance for myself, more than any other I've ever smelled from any brand. It also lasts many hours and the way it evolves over that time is absolutely wonderful, akin to the way the scent of a forest evolves with the seasons. If it was just me that likes it this much I might not have given it the full 5 stars, but the compliments I've received on the way I smell are that cherry on top.