Our mission is to create the first global fragrance brand that combines luxury beauty with a social mission—we call this “meaningful luxury”.
BORN FROM TRAVEL
Raw Spirit is the continuation of incredible journeys that took us all over the world, from the Australian outback, to the mountains of Haiti, to the Florida Everglades. It is a brand born out of experiencing the unique spirits of some of the world’s oldest communities and uninhibited landscapes.
We work with Indigenous and marginalized communities, either directly or through partnerships, to sustainably source rare and unique natural ingredients for our fragrances. From these ingredients we create high quality, luxury fragrances that not only smell incredible—they also create economic opportunities for the communities from which we source.
Raw Spirit is proud to be led by CEO and Co-Founder, Joyce Lanigan. Prior to Raw Spirit, Joyce spent years traveling extensively for work and living all over the world including long stints in Australia and Asia. While in Australia, she saw first hand the incredible injustice and imbalance between Indigenous and non-indigenous communities. This drove her to change career paths and jump into building a socially conscious business with Co-Founder and photographer Russell James. Although Joyce describes herself as an "accidental fragrancier", her curiosity, spirit, and passion for ethical luxury formed the building blocks of Raw Spirit Fragrances.