Our mission is to create the first indie fragrance brand that combines luxury beauty with a social mission.
BORN FROM TRAVEL
Raw Spirit is the continuation of incredible journeys that took us all over the world, from the Australian outback, to the mountains of Haiti, to the deserts of Namibia and beyond. It is a brand born out of experiencing the unique spirits of some of the world’s oldest communities and remote, pristine landscapes.
We work with Indigenous and marginalized communities, either directly or through partnerships, to sustainably source rare and unique natural ingredients for our fragrances. From these ingredients we create high quality, luxury fragrances that not only smell incredible—they also create economic opportunities for the communities from which we source.
Our cruelty-free fragrances are crafted with clean ingredients, free of parabens, sulfates, gluten, petrochemicals, and formaldehydes. We, along with our technical and production partners, share a commitment to responsible sourcing of natural ingredients.
Raw Spirit is led by CEO and Co-Founder, Joyce Lanigan. Lanigan and her business partner, photographer Russell James, founded their socially conscious company in Australia with the objective to raise awareness of the richness of Indigenous Australian culture. The brand quickly expanded to collaborate with other Indigenous and marginalized groups in Indonesia, Haiti and the USA. Joyce and Russell’s curiosity, spirit, and passion for ethical luxury formed the building blocks of the Raw Spirit brand.