Celebrating the unique natural ingredients and spirit of some of the world's oldest cultures and communities
Raw Spirit is inspired by the energy, spirit, and connection to nature we continuously witness as we collaborate with some of the oldest and most marginalized communities around the world.
Raw Spirit is about re-connecting with ourselves, with each other, and with nature. It is about unleashing the energy that is within each of us.
Raw Spirit is the continuation of an incredible journey that began with our collaborative art project, Nomad Two Worlds, taking us all over the world, from the Australian outback, to the mountains of Haiti, to the Florida Everglades. It’s a brand born out of experiencing the unique spirits of some of the world’s oldest communities. Join us as our journey continues.
WHO WE ARE
The Raw Spirit brand was inspired by Australian photographer Russell James' collaborative art project, Nomad Two Worlds, which explores the clash of ancient and modern cultures and celebrates the richness of Indigenous and marginalized communities around the world.
Raw Spirit is an emerging socially-conscious business, a commercial collaboration of successful business and creative people who share a common conviction: a socially conscious business model plays a vital role in bridging the gap between philanthropic and commercial endeavors.
WHAT WE DO
We work with Indigenous and marginalized communities, either directly or through partnerships, to sustainably source rare and unique natural ingredients for our fragrances.
From these ingredients we create high quality, luxury fragrances that not only smell incredible—they also create economic opportunities for the communities from which we source.
Our mission is to create the first global fragrance brand that combines luxury beauty with a social mission—we call this “meaningful luxury”.
In order to create a truly sustainable business, we believe that we must respect and operate harmoniously within the environment and communities that we work with. We actively seek opportunities to give back to those communities, in particular through environment preservation and rehabilitation initiatives. We also seek to highlight and celebrate the unique natural ingredients, culture, and history of the communities that we work with.
Collaboration is at the heart of our business model. Raw Spirit began as a collaboration with Dr Richard Walley, artist and respected spokesperson of Western Australia's Nyoogar people and long-time supporter and friend. With Dr Walley's support and guidance, Raw Spirit brought its first fragrance oil, Fire Tree, to market in 2012, a product inspired by 20,000 years of Indigenous knowledge of the fire tree's unique qualities.
In 2013, Raw Spirit began working with farming communities in Haiti, sustainably sourcing premium Haitian Vetiver.
More recently, collaborations with the Native American Chumash Indian Museum of California and The Seminole Tribe of Florida have continued the Raw Spirit journey.
In addition to our cultural partners, we collaborate with technical experts, such as fragrance house Firmenich, Atlas Pearls and Perfumes, Essential Oils of Tasmania, as well as mentors such as the Clinton Global Initiative, all of whom contribute their technical and regional expertise while sharing our vision for sustainable sourcing and creating positive long term outcomes for our partner communities.
Unlock the Raw Spirit.