Unlock The Raw Spirit

To celebrate the launch of Raw Spirit Fragrances we created a raw, primal and provocative art film featuring the face and spirit of our brand, Behati Prinsloo. 'Unlock The Raw Spirit' was shot on location on the lands of The Seminole Tribe of Florida.

Director: Jerome Duran
Creative Director: Russell James
Editor: Bruce Ashley

Raw Spirit - Desert Blush

Desert Blush is a fragrance inspired by the "Boronia", an Australian desert flower that releases its fragrance at sunset. This short art film expresses the emotion that we set out to create with this fragrance, with the assistance of our Australian collaborators and Master perfumer, Harry Fremont.

Director: Jerome Duran
Creative Director: Russell James
Editor: Bruce Ashley

 

Raw Spirit - Bijou Vert

Bijou Vert, a fragrance inspired by Haiti, evokes the cool of a summer morning, but hints at the heat that is about to come. This short art film captures the spirit of Bijou Vert, created in collaboration with Master Perfumer, Harry Fremont, and our Haitian partners.

Director: Jerome Duran
Creative Director: Russell James
Editor: Bruce Ashley

Meet Behati Prinsloo - Behind The Scenes

On location during the making of 'Unlock The Raw Spirit', Behati sits down to share her candid thoughts on why she wanted to become a part of the Raw Spirit family. She offers a look behind the curtain to see what matters to her most and the sense of belonging she feels many of us share.

Director: Russell James
Editor: Bruce Ashley

 

What Does Raw Spirit Mean to You - Behati Prinsloo

Raw Spirit Brand Ambassador, Behati Prinsloo, explains what 'Raw Spirit' means to her in this behind the scenes clip from our campaign shoot.

Director: Russell James
Editor: Bruce Ashley

 

What Does Raw Spirit Mean to You - Russell James

Raw Spirit Co-founder, Russell James, explains what 'Raw Spirit' means to him in this behind the scenes clip from our campaign shoot.

Director: Russell James
Editor: Bruce Ashley

 

What does Raw Spirit Mean to You - Ali Franco and Joyce Lanigan

Raw Spirit Creative Director, Ali Franco, and Raw Spirit CEO, Joyce Lanigan, explain what 'Raw Spirit' means to them in this behind the scenes clip from our campaign shoot.

Director: Russell James
Editor: Bruce Ashley

 

What does Raw Spirit Mean to You - Italo Gregorio and Fulvia Farolfi

Raw Spirit hairstylist, Italo Gregorio, and Raw Spirit makeup artist, Fulvia Farolfi, explain what 'Raw Spirit' means to them in this behind the scenes clip from our campaign shoot.

Director: Russell James
Editor: Bruce Ashley

 

Bijou Vert - Behind the Scenes - Part I

A sneak peek at what goes on behind the scenes during the Raw Spirit Bijou Vert campaign shoot with Russell James and Behati Prinsloo.

Director: Russell James
Editor: Bruce Ashley

 

Bijou Vert - Behind the Scenes - Part II

A sneak peek at what goes on behind the scenes during the Raw Spirit Bijou Vert campaign shoot with Russell James and Behati Prinsloo.

Director: Russell James
Editor: Bruce Ashley

 

Bijou Vert - Behind the Scenes - Part III

A sneak peek at what goes on behind the scenes during the Raw Spirit Bijou Vert campaign shoot with Russell James and Behati Prinsloo.

Director: Russell James
Editor: Bruce Ashley